Headquarter Nissan of Columbus Georgia recently launched its website from Vector Informatics Automotive SEO SEM and Dealer Web Design Technologies. Headquarter Nissan and Vector Informatics pledge to tackle the automotive industry for the sake of automotive customers by offering customers a interactive online Nissan portal that not only displays Headquarter Nissan’s Inventory but also gives information on all 2007, 2008, 2009, 2010, and 2011 Nissan cars, trucks, and SUVs (Sport Utility Vehicles).
One of the many tools offered at Headquarter Nissan of Columbus, GA is a proxy browser tool. Now Headquarter Nissan Site Visitors can bypass their networks browsing filter by accessing the Headquarter Nissan Proxy Browser Network Bypassing Tool
Posted in Dealer World by .
Jul 10
22
The Yahoo Bing Search Alliance News
What’s New With Bing & Yahoo Search Alliance
Jul 20, 2010 at 5:01pm ET by Barry Schwartz
Yahoo has provided an update on the current status of the transition over to Bing’s search technology.
On the organic side, Yahoo began testing Bing powered results. They are currently testing Bing powered results on about 25 percent of the traffic. They hope to transition over to Bing fully, sometime in September or October. That is, of course, if their tests go well.
On the paid side, Yahoo is currently testing Bing powered ads, adCenter ads, on about 3.5% of the search queries. Yahoo has provided a detailed PDF document detailing the difference between the Yahoo and Microsoft adCenter platforms. It is critical for Yahoo to communicate these difference to their current advertisers, in order for there to be a smooth transition.
Key Differences Between Platforms:
- Distribution tactic is done on the ad group level with adCenter, but account level with Yahoo
- Microsoft will enable the same domain blocking capabilities by the time Yahoo is transitioned over
- Microsoft offers more match types than Yahoo does, giving more control to advertisers.
- Geo-targeting techniques is currently less sophisticated on Microsoft’s side
- Microsoft will add more “excluded keywords” to adCenter, matching Yahoo’s current limits
- Microsoft’s keyword mapping is more normalized, so you will likely need to add more keywords to your adCenter campaigns, but it does give you more control
- Ad title copy length is 25 characters on adCenter, from 40 characters on Yahoo. Make sure to shorten your titles.
- Minimum bids are 5 cents on Microsoft and 1 cent on Yahoo.
- Rich Ads are not available on Microsoft, but will be coming to Microsoft adCenter in the future
Timelines:
Between August and October, Yahoo’s representatives will reach out, discussing how Yahoo will be handling and transitioning accounts from Yahoo to adCenter. Yahoo will be handling all account management, so your reps may not change. Between August and September, advertisers will login to their accounts to pick the transition type. During that time frame, they will also sign any new IOs that are necessary. In late September, Yahoo will begin transitioning over the accounts to adCenter.
Three Transition Options:
(1) Keep your existing adCenter account and augment that
(2) Create a new adCenter account and import your 3rd party (i.e. Google) structure
(3) Create a new adCenter account and import your Yahoo! structure
For more information, see the YSM blog and the transition center.
See Original Post
CyberNissan Online Nissan Information Social Media Web 2.0 Forum and Blog
Posted in Internet Marketing Tools by .
Jun 10
26
The Magic of Placebo Buttons
The Misconception: The buttons placed around you do your bidding.
The Truth: Many public buttons are only there to comfort you.
You press the doorbell button, you hear the doorbell ring. You press the elevator button, it lights up. You press the button on the vending machine, a soft drink comes rattling down the chute.
Your whole life, you’ve pressed buttons and been rewarded. It’s conditioning at its simplest – just like a rat pressing a lever to get a pellet of food.
The thing about buttons though is there seems to be some invisible magic taking place between the moment you press them down and when you get the expected result. You can never really be sure you caused the soft drink to appear without opening up the vending machine to see how it works.
Maybe there’s a man inside who pulls out the can of soda and puts it in the chute. Maybe there’s a camera watching the machine, and someone in a distant control room tells the machine to dispense your pop.
You just don’t know, and that’s how conditioning works. As long as you get the result you were looking for after you press the button, it doesn’t matter. You will be more likely to press the button in the future (or less likely to stop).
The problem here is that some buttons in modern life don’t actually do anything at all. The magic between the button press and the result you want is all in your head. You never catch on – because you are not so smart.
For instance, the close buttons in most elevators don’t close the elevator doors. The button is there for workers and emergency personnel to use, and it only works with a key.
Whether or not you press the buttons, the doors will close. But if you do press the buttons, and eventually the doors close, a little spurt of happiness will cascade through your brain. Your behavior was just reinforced. You will keep pressing the button in the future.
Mechanisms like this are called placebo buttons, and they’re everywhere.
Graphic designers and video editors often assign a key on their computer keyboards to do absolutely nothing, or to make the screen go blank for a few moments. When clients ask for nonsensical changes to a project while hovering over the worker’s shoulder, they can press the placebo button and tell the client they’ve made the requested change. Most people will be satisfied and convince themselves they’ve seen a slight difference.
Computers and timers now control the lights at most intersections, but at one time little buttons at crosswalks allowed people to trigger the signal change. Those buttons are mostly all disabled now, but the task of replacing or removing all of them was so great most cities just left them up. You still press them though, because the light eventually changes.
In many offices and cubicle farms, the thermostat on the wall isn’t connected to anything. Landlords, engineers and HVAC specialists have installed dummy thermostats for decades to keep people from costing companies money by constantly adjusting the temperature. According to a 2003 article in the Wall Street Journal, one HVAC specialist surmises 90 percent of all office thermostats are fake (others say it’s more like 2 percent). Some companies even install noise generators to complete the illusion after you turn the knob.
Placebo buttons are a lot like superstitions, or ancient rituals. You do something in the hopes of an outcome – if you get the outcome, you keep the superstition.
Dancing to bring the rain, sacrificing a goat to get the sun to rise – it turns out these are a lot like pressing the button at the crosswalk over and over again.
Your brain doesn’t like randomness, and so it tries to connect a cause to every effect; when it can’t, you make one up.
February 10, 2010
by David McRaney
Posted in Internet Marketing Tools by .
Many parts of SEO can be accomplished by keeping the strategy focused around SEO fundamentals.. When Google indexes sites into its Search Engine it will use four major Search Engine Ranking Factors (SERFs) to constitute the respective PageRank (PR).
4 Major Site SERFs
1. Link Quality and Quantity (Both Inbound and Outbound Links)
2. Fresh / Up to Date Content
3. Keywords and Keyword Density
4. Quality Pages Management – Index Page, Front Page, Site Map, and About Us Pages are important pages which Google takes into account. PAY SPECIAL ATTENTION TO THESE PAGES.
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When beginning your SEO campaign just remember to keep SEO simplified, do not expect immediate results, and NEVER quit. Whenever you have decided to begin a full force automotive SEO / SEM, internet marketing, and social media / web 2.0 campaign, stopping half way can be detrimental to future marketing successes. This is especially true with industries as competitive as the automotive industry. Dealers are in constant competition through both, the world wide web and in regional competition with other dealers. Dealers are also focused on customer retention AND THEY SHOULD BE.
The Problem with Stopping Halfway
Competitor dealers are right behind you AND the customers you have engaged through social media will lose all current and future interests in your “social media enthusiasm.”
Do not lose momentum. When you begin to lose focus then take time to rethink your strategy and get back to doing simple link building and content analysis.
Posted in Internet Marketing Tools by .
If trying to figure out how Facebook fits into your future marketing plans simultaneously excites and scares the heck out of you… don’t worry, you are not alone.
In fact, although much of what you might have heard recently about Facebook likely involves privacy concerns—all of which are in the process of being ironed out—many of the updates coming out of Facebook’s F8 Developer Conference this past April should only make it easier for marketers to engage with their key stakeholders on the social-networking giant.
There is a good chance that if you are reading this article you already have a personal Facebook account. There’s also a possibility that many of you may be trying your hand at tapping into the power of the 400 million-plus members on Facebook.
However, Facebook’s recent announcements on how its platform is evolving may be as clear as mud.
To that end, the goal of this article is to break the latest news into four areas:
- Graph API
- Analytics
- Storable data
- Social plug-ins
Within each area, we’ll translate the technical into what it means (at a high level) and, most important, how brands will benefit.
Graph API
The biggest change to the Facebook Platform is the Graph API. The news here is that Facebook is now directly taking on the Googles, Yahoos, and MSNs of the world by using Facebook’s social graph as the “glue” across the social Web.
Not only can you “like” people, products, or pieces of content almost anywhere on the Web, but members can also share, log in, and even chat or email with other Facebook members even when they aren’t on Facebook proper.
How brands and members benefit: The win here is that members have a central place to share their opinions, activities, and content while controlling who sees what and when.
Brands will benefit because they can allow members to drag product, service, and content “likes” back to Facebook—actively or passively—to share with the 400 million-plus other members there.
The one downside is that in lowering the barriers to entry for logging in or commenting and participating on their own websites, brands will lose some direct access to customer and prospect e-mail addresses.
Analytics
Facebook also released a whole new suite of analytics, including the ability to get Facebook Insights for applications, information on referral traffic, and details on everything from tab views to how users responded to your prompts for permissions. And all those analytics now have demographic information baked right into them.
How brands and members benefit: This treasure trove of analytics is a brand’s dream come true. Until this point, Facebook Insights has been sorely lacking in the granular detail that brands and their agents crave. And being able to finally provide that information is a huge win for Facebook.
As mentioned above, with the upside benefits of better and richer analytics for brands come increased privacy concerns. Fortunately, Facebook CEO Mark Zuckerberg is now addressing many of those concerns head-on in the face of much public criticism.
The one fact that gets lost in the shuffle is that better-designed experiences with greater context sensitivity should lead to more meaningful interactions between brands and consumers on Facebook.
Storable Data
Facebook had enforced a 24-hour time limit on how long personal user data could be stored on a brand’s servers, but as of the week of the F8 Conference announcements, that is no longer the case.
Combine sortable data with richer analytics, and the update gives brands much greater database-marketing capabilities in the long run.
How brands and members benefit: As mentioned above, the biggest impact from the storable data change on the Facebook platform is the ability to persistently store more data. That, combined with the ability to capture the data across the social Web (using the Graph API), should lead to increased opportunities to relevantly market to members.
Though that does raise additional privacy concerns for members, the benefit is fewer poorly targeted ads and offers—and, ideally, better brand experiences on pages and groups.
A second benefit is that without third-party apps needing to constantly ping Facebook servers for the same data day after day, performance should improve, allowing Facebook to scale more effectively (read: no Twitter fail whales in Facebook’s future).
Social Plug-ins
Finally, Facebook has enabled external sites to insert metadata and iframes to bring Facebook functionality to their sites without actually handing over any of a user’s personal Facebook data to those sites.
Through the magic of “instant personalization,” content providers can display socially context-sensitive lists of which articles or songs were most liked by a user’s Facebook peers. And anything on the Internet can become “likable” with the addition of one line of code.
How brands and members benefit: Brands gain the benefits of the social Web without having to migrate their assets to Facebook.com. And Facebook gains a toehold in properties outside its core site, while also having the opportunity to harvest a mountain of metadata. It’s a win for both.
In theory, having social context for everything you see and do online can be a big plus, since most of us value our friends’ recommendations and opinions. But it’s also possible that it could start to feel a little crowded if you have the sensation that you’re hauling your circle of Facebook friends around with you everywhere you go online.
* * *
As you’ve probably inferred from reading this article, brands and Facebook will benefit the most from the four big changes announced at the F8 Conference.
However, members will also win with better branded experiences and increased opportunities to share whatever they like with whomever they like in one centralized location.
A lot of how Facebook’s changes are received over the long haul will of course depend on how Zuckerberg and Facebook handle the privacy backlash.
Arguably the biggest impact from Facebook’s F8 announcements may stem from the benefit of competition that comes from creating a worthy adversary of Google and, to a lesser extent, Yahoo and MSN.
Posted in Internet Marketing Tools by .
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One Sharp Black Lambo
From the darkest depths of the design mind of the one called Slavche Tanevski comes THIS! The Lamborghini *Ankonian. It’s black. It’s sharp. It’s just fabulous. It’s named after a bull famous for its black hair, which follows the Feruccio Lamborghini (creator of the auto brand) tradition of naming cars after bulls. This bad boy is a proposal for the first Lamborghini hybrid scheduled for 2016. Flashy!
And I don’t mean flashy in any kind of bad way. This car is of a cab-backwards style, which is new for the modern Lamborghini. It’s got a narrow body and complex aesthetics mixed with a combination of soft and angular surfaces.
It’s not quite “green,” but it’s does have that sort of environmental friendliness in mind with it’s downsisedness. And hows it look so hot roddy and light? That fabulous tail on the back, the classic headlight graphics, and those very thin OLEDs embedded between the surfaces. Eccentricities on top of mystery. Two big exhausts as eyes and diffuser as a mouth.
+ Does this car look familiar to anyone?
*NOTE from Chris Burns: originally I’d had this car marked “Madura”, when in fact it is called the Ankonian. It is totally my mistake, as the designer, Tanevski, has created two similar yet totally amazing in their own ways cars both branded with Lamborghini. The REAL Madura you will be able to see soon or RIGHT NOW depending on when you read this. Just click on Slavche Tanevski’s name to view all of his magical creations! For now though, feel free to take another look at the text, as it’s been given a re-vamp.
Designer: Slavche Tanevski
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Posted in Uncategorized by .
There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of those things that every company really has to test for themselves.
For businesses that market to consumers, you’ll probably find buttons like “Sign Up Now” or “Buy Now.” If you’re marketing to businesses and you offer a white paper you might use the text “Download Now” or if you’ve got a tutorial for your viewers to watch it might be “View the Demo.” At any rate, an “actionable” word will usually work better than a passive one on your button. Instead of saying “Free Trial” you might try something like “Start Your Free Trial.” All of these things might seem subtle, but they also might get your readers doing what you want them to do.
Our marketing team developed a few buttons for us to use internally. Feel free to grab ‘em or copy them if they’ll work for your business!
In the end, it’s all pretty scientific, so as always we suggest you test both and see what works for your own audience!
Some great resources I found for creating buttons:
Best Practices for Using Buttons
35 Creative call to action buttons for inspiration
How to Make an Effective Call to Action Button
Are you seeing a better response with buttons?
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